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August 11, 2010

Construction to begin on NB Liquor outlet at former train station

A sod-turning ceremony was held today to begin construction of NB Liquor’s newest outlet on the site of the former
train station on York Street, Fredericton.

Finance Minister Greg Byrne, Environment Minister Rick Miles, Fredericton Mayor Brad Woodside and Stew Valcour,
vice-president, J.D. Irving Ltd., participated.

"This is an exciting project that will restore the train station as an architectural centrepiece in the downtown – a welcome
change from what the building looks like today," said Byrne, who is also minister responsible for NB Liquor.

The outlet will cover 948 sq. m (about 10,200 sq. ft.) and will be linked to the existing 318-sq.-m (3,425-sq.-ft.) train station
by an enclosed glass corridor. The outlet will open in late January or early February 2011 and carry about 1,700 products.
The NB Liquor outlet on Smythe Street will close once the new store has opened; all staff there will be transferred to the
new location.

"We are very pleased to have the approval of Parks Canada – the Historic Sites and Monuments Board of Canada – to
proceed with the construction of the new liquor store that will be attached to the 1923 train station," said Valcour. "This
project will not only enhance the historic downtown; it will generate jobs for up to 25 people during peak construction.
We continue to work with Parks Canada and our valued customer – NB Liquor – about the interior design of the site. Today
we are focused on completing the construction and restoration of the train station by the end of this year."

J.D. Irving Ltd. owns the property and is responsible for all aspects of the construction. The company will also construct a
new portion of the city walking trail from Sobeys to York Street. The general contractor for the first phase of the work is Bird Construction Co. in Saint John.

"This an exciting project for NB Liquor," said Dana Clendenning, president and chief executive officer, NB Liquor. "The former
train station area will house about 300 specialty wine and spirits boutique and feature NB Liquor’s first events kitchen, where
our product advisers will host product tastings, food and wine pairings and education sessions."

NB Liquor will lease the refurbished train station and the new structure under a 20-year lease. The location meets all of the corporation’s key criteria, including a central and visible location, ample customer parking, easy access, and improved
customer service to the downtown core.

"The York Street train station restoration project has been a work in progress for the last three years," said Miles. "I am happy
to see the construction phase for this important heritage building is about to begin. Soon, it will be restored to its former glory
for Fredericton residents to enjoy."

"I would like to thank the Province of New Brunswick, NB Liquor and J.D. Irving Ltd. for putting this package together to bring
back to life this very important historical building of the city of Fredericton," said Woodside.

MEDIA CONTACTS:
Nora Lacey, communications, NB Liquor, 506-452-6453.
Mary Keith, communications J.D. Irving Ltd, 506-632-5122.
Ryan Donaghy, communications, Department of Finance, 506-444-4454

Back to top..

July 28, 2010

NB Liquor announces two-year financial commitment to MADD Canada

FREDERICTON (CNB) – NB Liquor announced today that it will be making an investment during the next two years to support multiple campaigns and programs by Mothers Against Drunk Driving (MADD) Canada to stop impaired driving in New Brunswick.

“NB Liquor has shown true leadership in promoting the anti-drinking and driving message to our youth,” said Premier Shawn Graham. “New Brunswick was the first and only province to educate young people in both official languages about the dangers of drinking and driving through the high school assembly program.”

NB Liquor will be contributing a direct investment of $200,000 and is committing to make an additional $162,000 to MADD Canada and its New Brunswick chapters through in-store community donation programs. The two year commitment also includes 50 per cent of revenues from the sale of reusable bags.

The funding will be divided among various programs, including the production and delivery of MADD Canada’s multi-media assembly program to all English and French high schools in the province.

“NB Liquor’s contributions to the fight to stop impaired driving are significant,” said Andy Murie, chief executive officer, MADD Canada. “From its social responsibility programs and measures to prevent alcohol sales to minors, to its very generous support of MADD Canada chapters and programs, NB Liquor is a valued partner in the effort to prevent impaired driving in New Brunswick.”

A community donation campaign begins today, Wednesday, July 28, and runs until Saturday, July 31. Two previous donation campaigns raised more than $74,000 from New Brunswickers for MADD Canada’s high school multi-media programs and the New Brunswick chapter’s 911 programs. All funds donated through the corporation’s 127 coin boxes located at cash lanes in the province are directed to MADD Canada. NB Liquor’s social responsibility goal is to deliver 300,000 messages per year to New Brunswickers.

NB Liquor and MADD Canada premiered the French multi-media program Fini, in September 2009.

About NB Liquor

Alcool NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 47 retail stores, 72 licensed agency partners, 640 employees and more than 1,950 regular listed products.

About MADD Canada
MADD Canada is a national, charitable organization committed to stopping impaired driving and to supporting the victims of this crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada offers support services to victims and heightens public awareness of the dangers of impaired driving.

MEDIA CONTACTS: Nora Lacey, NB Liquor 506-292-2647; Andy Murie, chief executive officer, MADD Canada, 1-800-665-6233 (extension 223); Deb Kelly, MADD Canada, 1-800665-6233 (extension 240).

Back to top..

June 25, 2010

New NB Liquor store opens in St. Stephen

ST. STEPHEN (CNB) – The new NB Liquor store in St. Stephen officially opened today..

The store located in the Charlotte Mall at 210 King St. showcases the new retail merchandising concept that creates interior destinations. This approach provides a customer-friendly shopping experience and better uses of retail floor space.

“NB Liquor is pleased to provide the residents of St. Stephen and area with a new and modern store – one that is more than double the size of the former location,” said Dana Clendenning, president and chief executive officer, NB Liquor. “The larger size and new layout is designed to improve the product display area, and there are now 200 more wine brands and 100 more spirit brands available for customers.”

The store is more than 58 per cent larger 877 sq. m (9,441 sq. ft.) than the former location and features more than 20 per cent more products, including 688 brands of wine and 480 brands of spirits. The 214-sq.-m (2,300-sq.-ft.) walk-in cold room offers 160 brands of chilled beer and 89 brands of ready-to-drink beverages.

Other changes include new, low-maintenance flooring, product and local historical mood pictures, a 2.4-m (eight-ft.) My World of Beer main floor display, new racking in the cold room and split end aisle displays providing better display and shopping.

The store employs four full-time staff, two part-time and four casuals. It is open from 9 a.m. to 10 p.m., Monday to Saturday, and from noon to 5 p.m. on Sundays.

MEDIA CONTACT: Nora Lacey, communications, NB Liquor, 506-452-6453.

Back to top..

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What's New August 11, 2010 Construction to begin on NB Liquor outlet at former train station A sod-turning ceremony was held today to begin construction of NB Liquor’s newest outlet on the site of the former train station on York Street, Fredericton. Finance Minister Greg Byrne, Environment Minister Rick Miles, Fredericton Mayor Brad Woodside and Stew Valcour, vice-president, J.D. Irving Ltd., participated. "This is an exciting project that will restore the train station as an architectural centrepiece in the downtown – a welcome change from what the building looks like today," said Byrne, who is also minister responsible for NB Liquor. The outlet will cover 948 sq. m (about 10,200 sq. ft.) and will be linked to the existing 318-sq.-m (3,425-sq.-ft.) train station by an enclosed glass corridor. The outlet will open in late January or early February 2011 and carry about 1,700 products. The NB Liquor outlet on Smythe Street will close once the new store has opened; all staff there will be transferred to the new location. "We are very pleased to have the approval of Parks Canada – the Historic Sites and Monuments Board of Canada – to proceed with the construction of the new liquor store that will be attached to the 1923 train station," said Valcour. "This project will not only enhance the historic downtown; it will generate jobs for up to 25 people during peak construction. We continue to work with Parks Canada and our valued customer – NB Liquor – about the interior design of the site. Today we are focused on completing the construction and restoration of the train station by the end of this year." J.D. Irving Ltd. owns the property and is responsible for all aspects of the construction. The company will also construct a new portion of the city walking trail from Sobeys to York Street. The general contractor for the first phase of the work is Bird Construction Co. in Saint John. "This an exciting project for NB Liquor," said Dana Clendenning, president and chief executive officer, NB Liquor. "The former train station area will house about 300 specialty wine and spirits boutique and feature NB Liquor’s first events kitchen, where our product advisers will host product tastings, food and wine pairings and education sessions." NB Liquor will lease the refurbished train station and the new structure under a 20-year lease. The location meets all of the corporation’s key criteria, including a central and visible location, ample customer parking, easy access, and improved customer service to the downtown core. "The York Street train station restoration project has been a work in progress for the last three years," said Miles. "I am happy to see the construction phase for this important heritage building is about to begin. Soon, it will be restored to its former glory for Fredericton residents to enjoy." "I would like to thank the Province of New Brunswick, NB Liquor and J.D. Irving Ltd. for putting this package together to bring back to life this very important historical building of the city of Fredericton," said Woodside. MEDIA CONTACTS: Nora Lacey, communications, NB Liquor, 506-452-6453. Mary Keith, communications J.D. Irving Ltd, 506-632-5122. Ryan Donaghy, communications, Department of Finance, 506-444-4454 Back to top.. July 28, 2010 NB Liquor announces two-year financial commitment to MADD Canada FREDERICTON (CNB) – NB Liquor announced today that it will be making an investment during the next two years to support multiple campaigns and programs by Mothers Against Drunk Driving (MADD) Canada to stop impaired driving in New Brunswick. “NB Liquor has shown true leadership in promoting the anti-drinking and driving message to our youth,” said Premier Shawn Graham. “New Brunswick was the first and only province to educate young people in both official languages about the dangers of drinking and driving through the high school assembly program.” NB Liquor will be contributing a direct investment of $200,000 and is committing to make an additional $162,000 to MADD Canada and its New Brunswick chapters through in-store community donation programs. The two year commitment also includes 50 per cent of revenues from the sale of reusable bags. The funding will be divided among various programs, including the production and delivery of MADD Canada’s multi-media assembly program to all English and French high schools in the province. “NB Liquor’s contributions to the fight to stop impaired driving are significant,” said Andy Murie, chief executive officer, MADD Canada. “From its social responsibility programs and measures to prevent alcohol sales to minors, to its very generous support of MADD Canada chapters and programs, NB Liquor is a valued partner in the effort to prevent impaired driving in New Brunswick.” A community donation campaign begins today, Wednesday, July 28, and runs until Saturday, July 31. Two previous donation campaigns raised more than $74,000 from New Brunswickers for MADD Canada’s high school multi-media programs and the New Brunswick chapter’s 911 programs. All funds donated through the corporation’s 127 coin boxes located at cash lanes in the province are directed to MADD Canada. NB Liquor’s social responsibility goal is to deliver 300,000 messages per year to New Brunswickers. NB Liquor and MADD Canada premiered the French multi-media program Fini, in September 2009. About NB Liquor Alcool NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 47 retail stores, 72 licensed agency partners, 640 employees and more than 1,950 regular listed products. About MADD Canada MADD Canada is a national, charitable organization committed to stopping impaired driving and to supporting the victims of this crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada offers support services to victims and heightens public awareness of the dangers of impaired driving. MEDIA CONTACTS: Nora Lacey, NB Liquor 506-292-2647; Andy Murie, chief executive officer, MADD Canada, 1-800-665-6233 (extension 223); Deb Kelly, MADD Canada, 1-800665-6233 (extension 240). Back to top.. June 25, 2010 New NB Liquor store opens in St. Stephen ST. STEPHEN (CNB) – The new NB Liquor store in St. Stephen officially opened today.. The store located in the Charlotte Mall at 210 King St. showcases the new retail merchandising concept that creates interior destinations. This approach provides a customer-friendly shopping experience and better uses of retail floor space. “NB Liquor is pleased to provide the residents of St. Stephen and area with a new and modern store – one that is more than double the size of the former location,” said Dana Clendenning, president and chief executive officer, NB Liquor. “The larger size and new layout is designed to improve the product display area, and there are now 200 more wine brands and 100 more spirit brands available for customers.” The store is more than 58 per cent larger 877 sq. m (9,441 sq. ft.) than the former location and features more than 20 per cent more products, including 688 brands of wine and 480 brands of spirits. The 214-sq.-m (2,300-sq.-ft.) walk-in cold room offers 160 brands of chilled beer and 89 brands of ready-to-drink beverages. Other changes include new, low-maintenance flooring, product and local historical mood pictures, a 2.4-m (eight-ft.) My World of Beer main floor display, new racking in the cold room and split end aisle displays providing better display and shopping. The store employs four full-time staff, two part-time and four casuals. It is open from 9 a.m. to 10 p.m., Monday to Saturday, and from noon to 5 p.m. on Sundays. MEDIA CONTACT: Nora Lacey, communications, NB Liquor, 506-452-6453. Back to top..

General Info \| Services \| Products \| Stores \| Licensees \| Suppliers \| Festivals & Events \| Social Responsibility What's New \| Links \| Email Us \| Site Map \| Department Structure \| Org. Chart \| Home

Copyright Alcool NB Liquor \| Website Terms of Use \| Design By: Maven New Media